Q You are now to submit your analysis of the retail strategy and practices of your company. The main component of this final submission is the development of a competitive advantage analysis. With the exception of one component, in all of your previous components you were asked to collect information pertaining to your main retailer and then two competitor retailers. In this final report, you are to determine if your retailer has a competitive advantage over the other retailers stating why or why not and using the information you have collected throughout the semester. Yes, you now need to address each of the individual module components in your analysis. The purpose is not to repeat everything you have already studied but to create a "strategic analysis report" from what you have studied. You are bringing it all together to develop a "learning tool" for others. When writing the paper, think about the following questions as guides: • In your findings, which appears to be more successful than the other in terms of each of the individual module topics? Which is more/less successful and why? • What makes the establishment more successful? Which do you believe has the advantage and why? • Finally, reflecting on the total project, • what has your team discovered in terms of the competitive nature of retailing? • assessing the business based on Saint Leo’s Core values, does your main retailer exemplify the course specific Saint Leo Core Value in its strategic success of retailing? Both of the above sub-bullets should be discussed as the final section of your report. The Final Paper ? The final paper should be less than 15 double spaced pages (with 1 inch margins on all four sides, 12 pt Times New Roman font). The page limit does not include the title page, table of contents, appendices or reference page. Yes, you have to condense down your original assignments to fit this page length; brevity and concise writing is a valued skill in most businesses today. This is to be submitted as a single Word Document in the assignment folder in this module. The final paper will be evaluated through Turnitin. It is important you incorporate the appropriate citations and references. Plagiarism is not allowed. Final Project Presentation ? Submission of Final Project Presentation. Your team is required to create a 10 minute PowerPoint presentation. (Prezi presentations are not allowed.) All team members must participate in the presentation--this is essential. These need to be voiceover slides that automatically advance. There are many tutorials online that are available that will provide you with the "how to" to accomplish this requirement. ? The focus or approach to the presentation should be as if you are making this presentation to your company. You are demonstrating to that company the findings of the report from a competitive advantage perspective. What are their strengths and weaknesses over their competitor? How does this give them an advantage and/or create challenges for them in terms of success? What would you suggest they do to help improve their overall retail strategy? Think in terms of a SWOT analysis. Please remember to complete and submit your group evaluation as well. The group evaluation is to be completed on an individual basis using the provided evaluation instrument (download here).